Meerkat
Born February 2015. Died September 2016.
Meerkat, the live video broadcasting application developed by Life on Air, Inc., died in September 2016, aged nineteen months. It was born in a corridor at South by Southwest Interactive in March 2015, where it achieved a velocity of adoption that had not been witnessed at that festival since Twitter itself announced its presence on the same stages eight years prior. For one luminous fortnight, it appeared that Ben Rubin and his team had located something essential in the human appetite for unmediated witness.
Twitter revoked Meerkat’s access to its social graph within days of the app’s emergence, then acquired its rival Periscope before either product had drawn a full breath. Meerkat pivoted to Houseparty, which found its own moment and its own ending. It is survived by the reflex it normalised: the raised phone, the live dot, the small gathered crowd watching a stranger’s ordinary life unspool in real time.
We will be shutting down the Meerkat app on September 30th. It's been a fun ride.
Killed by platform
Mourned by Early adopters, South by Southwest pilgrims, and those who remember the week the internet briefly held its breath.
Live streaming itself endures, absorbed into every major platform; the instinct Meerkat named outlived the name.